Cold Brew meets MotorSport Uganda

1 min read

More than 5,000 visitors tried Uganda’s newest cold coffee innovation at MotorSport Uganda, a partnership built on the idea that coffee belongs to an active lifestyle.

The Inspire coffee bar under the thatched lakeside pavilion at Africa Coffee Park, espresso machine running and Inspire Cold Brew cans stacked on the counter.
The Inspire coffee bar under the thatched lakeside pavilion at Africa Coffee Park, espresso machine running and Inspire Cold Brew cans stacked on the counter.

Inspire Africa Cold Brew went trackside with MotorSport Uganda, and more than 5,000 visitors tried Uganda’s newest cold coffee innovation over the course of the event.

Motorsport runs on speed, endurance and performance. So does the reason people drink coffee. The partnership demonstrated something we think is under-appreciated in this market: coffee is not only a hot drink for the morning; it is part of an active lifestyle, and cold brew is how that reaches a younger, on-the-move audience.

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