On 8 August the park became a motorsport venue. Autocross 4 Ntungamo was run by Mbarara Motor Club under the Federation of Motorsport Uganda, with Africa Coffee Park as venue and sponsor alongside Bam Petroleum.
The stages ran on the estate’s own tracks, climbing between blocks of young coffee and banana and dropping toward the Nyabihoko shoreline. Spectators lined the plantation edges, and the crowd reached back up the road to the park gateway at Rwashameire.
While the cars ran, our baristas worked the thatched pavilion above the lake, pulling espresso and serving Inspire Cold Brew. That pairing is the whole idea behind the sponsorship: horsepower and coffee power, as the campaign put it, and a reason for several thousand people to spend a day on the estate.
Hosting an event of this scale is also a statement about what the park is becoming. A working coffee origin that can also stage a national motorsport round, feed the crowd from its own roastery and put visitors on a lakeshore promenade is a tourism proposition as much as an agricultural one.
